Primark's launch of a new beauty studio in Reading town centre was greeted with much excitement by shoppers and staff.

Shoppers were thrilled to see ‘Rawr’s’ beauty therapists had taken on their new positions in Primark following the move from the Oracle.

The salon co-owner, Rakesh has said that he is excited to bring his on-the-go accessible beauty salon to Primark’s shoppers.

He said: “The type of treatments we provide are a great complement to what Primark have to offer as well.

“Rawr is nails, brows and lashes, beauty on the go so it’s accessible beauty and accessible to anyone.

"We felt as if being in Reading Primark was the right space for us. It complemented everything quite well.”

“It’s been a long wait because we’ve been planning this for the last six months. Our customers have been really excited. It’s given our whole look a refresh so we’re glad to be here now.”

This will be Reading’s 12th beauty studio in collaboration with Rawr, with locations in London, Manchester, Birmingham and Cardiff.

It features a bright and spacious interior with an area for manicures and pedicures as well as a brow and lash bar to offer an extensive range of treatments.

Tim Kelly, director of new development said: We’re delighted to bring this Rawr beauty studio for the customers here in Reading.

“For us it’s all about surprising and delighting our customers and as always giving them another reason to shop in Primark.

“I think our customers will be delighted to have the opportunity to spend longer within our store. They can get their nails done, their brows done, they can socialise with their friends and family and spend time here.

“When we introduced cafes, beauty studios and barber shops, we are giving our customers to spend time with their friends and family and overall have a great shopping experience.”

Many loyal customers have followed the business from its previous home in the Oracle shopping centre.

A Primark customer, Victoria Varley, who was one of the first to visit the studio, said: “It was great.

"The ladies are all really friendly and the treatments are all done really well.

"It’s great that it’s in Primark as well because you can do a bit of shopping and then come get a beauty treatment.

“Today I got my eyelashes done but I would love to come back for some other treatments.”